Partner programs for software vendors
Partner programs, charted.
We design and run partner programs for software vendors that sell through resellers, integrators, managed service providers and cloud marketplaces. Every rule is written down where partners can find it, with a unit and a starting point.
Five services, one set of rules
Buy one or several. Each keeps your guide, your portal and your partner team giving the same answer.
Service 01 of 05
Program design
Tiers, benefits and requirements laid out so a partner can see the next step.
Service 02 of 05
Partner ops
Onboarding, tier reviews, and the questions partners ask every week.
Service 03 of 05
PRM administration
Your partner portal set up, kept clean, and kept in step with the guide.
Service 04 of 05
MDF and incentive management
Claims, approvals and payouts on a calendar every partner can see.
Service 05 of 05
Program guide audits
Deadlines with a start, days that say calendar or business, and one answer to every question.
How an engagement runs
Most clients start with an audit. You can start at any step.
Step 1 · 2 to 3 weeks
Audit
Your guide, your portal and one quarter of partner questions.
Step 2 · 8 to 12 weeks
Design
The program and its guide, approved by you.
Step 3 · Yearly
Run
Partner ops, PRM administration, and MDF and incentives, with a monthly review.
Featured work
Case study · Corvane Systems
Running the Corvane Partner Network
Corvane sells identity and endpoint security through resellers, integrators and managed service providers. We are its channel agency and run its partner program: 420 partners in the Partner Network, across North America and EMEA.
Part of a fictional story
Insights
All articles3 min read
90 days from when?
A deadline partners can't misread has three parts: a number, a unit, and the event the count starts from.
3 min read
One answer per question
When the FAQ and the section disagree, partners pick the answer that pays them. Here's how the two drift apart, and how to keep them together.
3 min read
Put the rule in the guide
“See the current price list” and “requirements are on the partner portal” leave every reader with a different answer.
Start with a guide audit
Two to three weeks. We read your guide, your portal and a quarter of partner questions, and hand back a ranked list of fixes.